About

I grew up in youth leagues. I'm not in youth leagues anymore. I can still kinda play. I'm not what I was at sixteen. I'm horribly out of shape.

Net Loss Hockey is an apparel brand for adults who love the game, pay too much for it, and play anyway when they can.

Most hockey apparel sells you the version of yourself that scores the goal. I'm not interested. I'm interested in the version of you that loves the game, knows you're a little out of shape, signs up anyway, and pays for it twice — once at the rink, once Wednesday morning.

No t-shirt is going to fix your shot or your conditioning. I print one-line admissions on shirts and hope you wear them to your own rink. If you do, you'll be part of a small group of people who get it.

Based in the US. Printed in small runs on demand on high quality blanks. Shipping to the US and Canada. No investor deck. A list of 99 things hockey players have said out loud and a serious commitment to typography.

Same time next week.